Tracking That Goes Beyond Shopify’s Native Limits
Out of the box, Shopify has tracking limitations — especially with Meta CAPI and GA4 events. We bridge the gaps with custom GTM setups, first-party data layers, and hybrid tracking that aligns with consent requirements.Includes:
- GA4 event configuration (without relying on default Shopify setup)
- Facebook CAPI via server-side
- TikTok & Pinterest pixel integration
- First-party and enhanced conversions
- Checkout tracking (Shopify Plus & native)